ASOS’s Visual Search Is My New Favorite Pastime

To be fair, the technology of ASOS’s Style Match is not new — there are plenty of apps that use reverse image search technology to shop.” insists Clearly, however, Style Match does not work on everything.But what makes it exciting is that this time, I will probably actually buy the stuff they are trying to sell to me.My favorite website, (this is not #spon, this is just a personal fact about me), has launched a new feature for American shoppers called Style Match, which lets you take a picture of a thing, and then finds items that look like that thing.

Now please, go forth and create outfits inspired by your obscure meme of choice.

Source and image courtesy