The Fur Sustainability Debate: Is Real or Faux Better for the Planet?

“That could include faux fur, but I think they’re trying to find other ways of creating a look and a feel that isn’t necessarily just putting faux fur on it.” claims “Petroleum-based faux fur products are the complete antithesis of the concept of responsible environmental conservation,” says Keith Kaplan, director of communications at the Fur Information Council of America.Designer Kym Canter launched the ethical faux fur brand House of Fluff in November 2017, funding the line with proceeds raised from selling the 26 fur coats she accumulated over her years as the creative director at J. Mendel.Want the latest fashion industry news first?If you’re morally opposed to wearing fur or supporting brands that use it, the answer is fairly straightforward: avoid it.

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