Add more packages and same more Tamil channels make your child genius. So this study helps to find out the consumer attitude towards DTH users. Tho pso , Jr. This study is taken up in the various DTH which have considerable share in the market. The task of the study is to know the preference of the users in Coimbatore city among these various services.
Here are some suggestions to make it more attractive based on the present study Greater Customer Orientation As the study reveals that there are vast opportunities as well as challenges for DTH services in India, due to technological innovations and significant change in demographic profile of customers, there is huge market potential lying ahead. It should also be noted that an alpha of. Hence, there is no dependency between value added services on DTH services. This is equivalent to per e t a erage arket share, a ordi g to Media Part ers Asia s MPA latest research findings.
H1: The selection of DTH service provider is not dependent on value added services. So the DTH service providers must pay attention on Customer Service, picture quality, reasonable price rather than other factors to make their business more successful and satisfy the consumers Bibliography BOOKS  Dr. Finally we look at the possible suggestions taking a long term view.
Need For The Study 1 The growth of the economy contributes to the increased per capita income of the individuals. He should diversify and create his presence in the entire spectrum of broadcasting and telecommunication services. With CAS, the last mile distribution could be addressable with accuracy and digitalization of broadcast was also possible. DTH T.
Chi- According to Patel , the industry is at an early stage of growth and the primary focus of DTH operators is acquiring customers. The cultural factors exert the broadest and deepest influence. With the Government of India having set the end of as the deadline to introduce CAS Conditional Access System , in selected metros and later all over India, the scene would become more competitive. It is estimated that the major growth could be witnessed in semi-urban areas and smaller towns and villages where cable services is not as advanced as in the metros and large cities.
This was also the time when the state owned Doordarshan and All India Radio came under a new holding called as Prasar Bharati to give them enough autonomy. To know the opinions of the nuclear families regarding their usage of DTH TV, 80 families were selected as a sample of the study. Customer Care Customers appreciate not only consistencies in services but also hassle free interface with technology. Consumers and buyers play a vital role in the market. Majority of our respondents choose the DTH brand based on picture quality while only few number of respondents consider less price and many channels as their selection criteria. The task of the study is to know the preference of the users in Coimbatore city among these various services.
Suggestions 1 DTH provider has to increase various awareness programs to create brand image 2 Improve the package of the DTH and add more channels. But they did not pass approval because there were concerns over national security and a cultural invasion. In the present technology era it can be easily said that all classes of people are using the DTH services to their television for continuous net working. Professor, Commerce, Dr. This study is taken up in the various DTH which have considerable share in the market.
Hence, the null hypothesis is rejected. Customer Care Customers appreciate not only consistencies in services but also hassle free interface with technology. Cable operators have started pressurizing the Indian Government to speed up the process of changing the analog technology to digital. Primary data were collected from respondents by convenient sampling method through questionnaire and also by interview method in Coimbatore district. In this paper he analyzed the challenges and opportunities present for the DTH industry within the Indian contest.