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Is This QVC for the YouTube Generation?

QVC alone is in more than 370 million homes worldwide and generated close to $8.8 billion in sales in 2017.” claims businessoffashion.com. Unlike QVC or HSN, NTWRK’s vibe will be more late-night comedy hour than morning talk show, and will begin with just one sale per week.Much like QVC or the Home Shopping Network (HSN) — American television channels that shill product hour after hour — NTWRK will feature on-air talent to entertain viewers in between sales.This means Levant has to deliver a pretty compelling proposition with a mix of must-have product, top-line talent and content.The first sale will go live at 5pm PT, although timing may be tweaked depending on user response.

Source and image courtesy businessoffashion.com