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Now That We Love K-Pop & K-Beauty, This Website Is Introducing Us To Korean Fashion

Camila Clarkson, Lyst’s communications manager, says this is just the beginning, and K-pop will continue to inspire and dominate fashion trends next year.” asserts refinery29.com. After Moschino’s creative director named K-pop singer CL one of his muses , searches for the brand catapulted sales.For example, when BTS member Suga wore a checked shirt created by Virgil Abloh, searches for the designer went up 120%.Lyst found in its Year in Fashion report , which tracked more than 100 million searches from 80 million shoppers all over the world, that K-pop boy bands like BTS and EXO and women K-pop stars like CL and Park Bom are “major global influencers” who drive trends.Established designers are also benefiting from K-culture’s rabid global fanbase.

Source and image courtesy refinery29.com