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Physicians Formula’s First-Ever Makeup Collaboration Sold Out in MINUTES — But It’s Coming Back Soon

Casey Holmes was tapped to help expand the beloved Butter makeup line with the Butter Collection Palette, and it appears the beauty vlogger was a great choice.” insists allure.com. Thanks in part to Holmes having nearly two million YouTube subscribers and another million followers on Instagram, the Butter Collection Palette sold out within minutes of its Friday launch.Physicians Formula’s roots stretch all the way back to 1937, but it took the brand over 80 years to do its very first collaboration.”We are working to add more stock to our site and the palette will be available on Ulta.com soon.”I am so proud of this collection — it truly is the perfect go-to, all-in-one palette.”

Source and image courtesy allure.com