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The Next Wave in Menswear Is…Fly Fishing?

That orange raingear is reasonably priced (right around a hundred bucks), and keeps guys on fishing boats dry.” writes gq.com. I put the question to Winograd: What would you say if I told you that camouflage and bright orange technical gear were cool in the world of fashion?These were not fashion objects, but it was hard not to notice the ways they’d trickled out into the wide world of menswear.Where Engineered Garments reinterprets Americana, and Needles makes luxury goods out of non-luxury items, South2 West8 takes its inspiration from something decidedly more prosaic: fly fishing.Fashion’s love affair with fishing remains ongoing: a forthcoming Fear of God sneaker, for example, emerged from designer Jerry Lorenzo’s research trips to Bass Pro Shops.

Source and image courtesy gq.com